Last Updated: April 29, 2025

At Rift & Ripple Island Tours, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, submit a booking request, or contact us for our powerboat tours, water taxi services, or custom trips in the Apostle Islands.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, and other details you provide when submitting a booking request or contact form.
• Website Usage Data: Non-personal information like IP addresses, browser type, and pages visited, collected via cookies or analytics tools to improve our site.

2. How We Use Your Information

We use your information to:

• Process and confirm your booking requests for tours, water taxis, or custom trips.
• Communicate with you about your trip, including updates, confirmations, or responses to inquiries.
• Improve our website and services through analytics and user feedback.
• Comply with legal obligations or protect our business (e.g., fraud prevention).

3. How We Share Your Information

We do not sell or rent your personal information. We may share your information:

• With trusted third-party service providers (e.g., payment processors, booking software) who assist with our operations, bound by strict confidentiality agreements.
• If required by law, such as to comply with a court order or legal process.

4. Cookies and Tracking

Our website may use cookies to enhance your experience, such as remembering your preferences or analyzing site traffic. You can manage cookie settings through your browser, but disabling cookies may affect site functionality.

5. Data Security

We take reasonable measures to protect your information, including secure encryption for payment processing and restricted access to personal data. However, no online system is 100% secure, and we cannot guarantee absolute security.

6. Your Choices

You may:

• Request access to or correction of your personal information by contacting us.
• Opt out of promotional emails by clicking “unsubscribe” in our messages.
• Disable cookies via your browser settings.

7. Third-Party Links

Our website may contain links to external sites (e.g., Instagram for photo credits). We are not responsible for the privacy practices of these sites. Please review their policies before sharing information.

8. Children’s Privacy

While children may accompany our adult customers, our services are not intended for children under 13. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted here with a revised “Last Updated” date.

10. Contact Us

If you have questions about this Privacy Policy or your data, please contact us:

• Address: Rift & Ripple Island Tours, P.O. Box 1519, Bayfield, WI 54814
• Email: [email protected]
• Phone: Captain Ashley: 641-757-2796